The Football Fives World Championship (F5WC) is the world’s largest 5-a-side tournament and the only global 5-a-side event. Founded in 2013, F5WC aims to provide a world-class, professional football experience to all players, aged 16 years and above, from anywhere in the world.
Augment Agency partnered with Sleuth effectively communicate what the F5WC is doing for the world, to the world in a clear and coherent manner. Capturing the high intensity energy of 5-a-side football was key in developing the visual language for the brand. The language had to be dynamic and versatile as the tournament is spread across 42 countries.
Being the first rebrand since inception we needed to make a lasting impact and create a stable foundation going forwards.
Brand Development - Sleuth (
Design - Anthony Browne, Neill Kropman, Dylan Timmes
Commissioned by - Augment Agency

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