Zero 2 One: Development Identity
Zero 2 One is set to be the tallest building in Cape Town. We were tasked with designing and developing a visual identity which complimented the building's architecture and could be developed into assets which would be as part of a marketing campaign for the development. The Zero 2 One identity needed to do justice to the significance of the building to Cape Town's skyline as well as embody the modern lifestyle associated with one of the world's most beautiful cities. We created a dynamic identity which utilised custom iconography, photography, holding shapes and typography to create a succinct look and feel across a wide range of both online and offline touch-points. Brand Development - Sleuth sleuth.africa Design - Anthony Browne, Neill Kropman Client - FWJK
