This is a work in progress, starting off as a concept it will be executed in 2019.
Legends Academy aims to be the highest profile, independent, football academy network in the world. Nurturing Youth development through the best in class youth development programs. Tasked to develop the brand identity that speaks both to the new generations and potential investors, it must showcase the future of youth academies and their potential.
Partnered with Augment Agency, we aimed to capture the essence of football training, the use of technology in it, and the use of legendary football players of the past. We developed a dynamic identity system that can span across multiple platforms which maintains a cohesive look and feel which speaks to uniqueness of the brand.
A good foundation has been set for the identity to grow and develop further.
Brand Development - Sleuth
Design - Anthony Browne, Neill Kropman
Commissioned by - Augment Agency